I got myself all riled up to write a post about this article on the BBC website recently but then lost momentum with all the house shit going on and my work being mental. You can read it for yourself and wonder why the BBC is always about 5 years behind the times on stuff like this, too.
What a waste of an opportunity to treat a whole British sub-industry seriously for once and give it the status it deserves. No, instead, they’ve gone with the all-too-familiar “look at these kooky kids and their little felt mice” angle that is prevalent on articles about craft in Britain.
It wouldn’t have taken much to swing it round to a proper article about independent businesses. But statements like this HELP NO ONE.
“This mouse is part of a trend, one of millions of handmade craft objects being made at home and sold online.”
No, Vanessa Barford, it’s not part of a trend. It’s a product for sale online that someone has designed and made, just like any other.
“The craft calling can be seen as an extension of the knitting craze which took off about 10 years ago.”
Ummm, what? I am pretty sure that knitting has been around for thousands of years, love. Also, it’s not a craze. I don’t have figures to hand, I’m not that kind of scientologist, but I’d wager the UK knitting industry alone, without taking other crafts into consideration, is worth millions.
Hobbycraft turned over £95.2 million last year. That’s not a craze. And that’s just one shop, albeit a big un.
I was quite pleased though to see biscuit-pusher Nikki McWilliams get a good proper feature as part of this article though – why couldn’t the rest of it have been so positive?
I don’t think I can expound on this much further without getting into a Hulk rage. What did you think of the article?